You would think that the concept behind User Experience (UX), or user centered design would be a common sense sort of thing in design, but until recently it was not. In the past, when a designer received a project from a client most designers first and foremost, wanted to please that client – primarily the one marketing manager, business owner, person in charge, etc. who hired them for the project in the first place.  I guess you would call that “client-centered” design or even designer-centered design since we must first please ourselves before the client even sees a concept. What I...